Ciputra Success Secret: "Wisdom, Integrity, Innovation"

"To be successful, it takes three things, namely wisdom, integrity, innovation. Integrity is very important thing because it's the currency that applies everywhere.- Ciputra "
Here is a special interview with Dr. Ir Ciputra, President Commissioner of Ciputra Group, by Robert Adhi Kusumaputra of Kompas.com, over lunch at his office in Kuningan, South Jakarta, accompanied by son, Aaron Hajadi, and Director of Ciputra Tulus Santoso.
Mr. Ciputra always successfully built in many cities and in foreign countries and partner with any party. What's the secret Pak Ci?
Partnership. Time to start a business, I partnered with Hasjim Ning. In Group Jaya, I partnered with the Provincial Government of DKI Jakarta. At the Metropolitan Land, I partnered with my friends from college and other circles. And the Ciputra Group, I partnered with a child, law, and grandchildren, as well as with professionals.
Abroad, I partnered with local entrepreneurs in Vietnam, Cambodia, India, and China. In Cambodia, I am a general partner, now retired. Similarly in many cities in Indonesia, we are partnering with local entrepreneurs. In 2011, Ciputra Group will build in 30 cities in Indonesia. Thus, the partnership is very important. Generally, developing a successful business with a partner, although it is difficult.
To be successful, it takes three things, namely wisdom, integrity, innovation. Integrity of great importance because it is the currency that applies everywhere.
If you want to succeed becomes leader, we must be the servant, serving, and giving. There is a difficult partner to work together. However, we must show tolerance in advance so that all issues can be resolved properly. Therefore, the issue never goes to court. There is only one project is problematic, but the plaintiff's goal is money. So, once settled, all went well.
And I made that I founded 10 companies, seven of them property companies, going public, namely Jaya Property, Jaya Ancol, Jaya Construction, Metropolitan Kencana, Ciputra Development, Ciputra Property, and Ciputra Surya. Three other non-property companies, namely Metrodata, Graffiti Press, and Branta Mulia. In 2011, the company will add two more.
We are building a house, never leave in the middle of the road. Our target to be top of mind. Every time someone comes into a city, which is housing Ciputra remembered. This year we are targeting to build in 30 cities. The number of projects built, if coupled with Jaya and the Metropolitan, to about 50 projects.
In every city we go, we are committed to continue to build. So, we took a dividend of 30 percent, then 70 percent is used by us to re-invest, build a new city again. Always so. Innovation and entrepreneurship (kewairausahaan), as well as the passion and conviction, is also very important.
Pak Ci always pray and give thanks for all that Mr. Ci do, give and get. How long Pak Ci took time to pray?
We live not just to be blessed, but blessed, a blessing to many people. There are people who save money, but money does not grow. But there are people who continue to give, the money continues to grow. It's written in the Proverbs.
I pursue reading the Bible every day, the morning when I wake up 45 minutes, while the middle of the night, between 45 minutes and 1 hour. Reading the Bible is very important because everything we do is inspired from there. For example, I was afraid to cheat because I fear God.
So I'm sure I'm successful because God's guidance. If we're cheating, the Holy Spirit will come out from within us and we will be inhabited eight new demons; may be successful, but only temporarily in the world.
Besides busy doing business, what do Mr. Ci through the company to advance other fields, such as education and sports?
Part of CSR, such as Jaya, Jaya badminton club building. The club contributed three Olympic gold medals achieved by Susi Susanti, Tony-Chandra, and Hendra-Kido.
In the field of culture, I also set up a joint literary publisher Pustaka Jaya Ajip Rosidi.
Until now I still noticed the fields of education, entrepreneurship, and cultural arts. Attention to arts and culture, I pour in a building in the area of ​​Ciputra World Jakarta, which I call 'Ciputra Artpreneurship'. This building consists of five parts, namely museums, galleries, exhibition halls, studios, and performance art.
In addition, in health, I built a hospital Ciputra Hospital. The first hospital built in Citra Raya, Cikupa, Tangerang. After this we will build a hospital in any housing we built in various cities. I am happy, successful in the social field. We build hospitals not for profit, but rather as a complement to our housing.
Ciputra Group is very expansive. Whenever build housing, always sold well. What's the secret Pak Ci?
We do the expansion with equity so prudent. We have no debt. If anything, a five per cent of the equity. Why? because our capital is integrity. Brand was built in 1961, and it is not easy. So naturally if the home is not built, consumers already pay. So we have to maintain this integrity that the company is sustainable forever.
Ciputra Group is also strong in innovation, and innovation strength of the concept. We came to Hanoi undeveloped. We asked what's missing in this town? Apparently there has been no international city. We ask that the land immediately around point. They asked me how many acres need. I answered everything. They thought I was crazy. I explained a different area of ​​4 hectares with 400 hectares of land. So, if asked, I always ask for the land as much as possible in order to realize innovative concepts, as I build Ancol.
We came to Hanoi in Vietnam, Phnom Penh in Cambodia, to Shenyang in China and Jiashing bring innovation. We partner with local entrepreneurs. Property in India we sell to a local businessman with a good price, and we went to China. So if you already know the way, all to be easy, easy.
Pak is also known for popularizing Ci entrepreneurship. Why has the entrepreneurial spirit is very important?
I want to make Indonesia a country that has a lot of entrepreneurs. Why? Indonesia has long been colonized. So it must be changed mindset. Mental people of Indonesia should be changed. Do not just be an employee, but how to be entrepreneurs and create jobs.
Of the 250 million people, it takes at least 5 million citizens of Indonesia to become entrepreneurs so that Indonesia's economy is getting stronger. We must catch up in Singapore and Malaysia.
We will give awards to Palembang mayor Eddy Santana Putra a sculpture that symbolizes the entrepreneurial high as 9 meters that cost billions of dollars. Before the SEA Games began in November 2011, the statue has been installed in Palembang. Mr. Eddy is a mayor who dared to invite the people of Palembang to entrepreneurship, not just being an employee.
Currently a second generation family of Mr. Ciputra have shown an ability to manage the company. How Pak Ci prepare the third generation?
Yes, we made a family chapter, but it's been three years has not been completed as well. It's important not to fight. In time, they take (stick) relay. In essence, third generation family Ciputra initially be working on the project, not at headquarters.
Like Aaron, my daughter, she initially worked in Citraland Surabaya. He lived in the shop that also project office. He knows A to Z project affairs. Now, there is one my grandson, son Budiarsa, who worked in Shenyang, China.
I prepare the third generation. I have six grandchildren, to be ready to become entrepreneurs. Visible, even in college, they seem to have no patience anymore to become entrepreneurs, according to my suggestion. Ha-ha-ha.
How Pak Ci see the development of property in Indonesia right now?
Current property developments such as the geometric progression, fast track. If the first is more slow. We went to the starting area the last 10 years. We've built in the cities of the third layer, such as Tegal. Now we are trying to find land in Papua. In Timika more prospective.
Build in the area have a higher difficulty. We have the capital, qualified human resources. We send people who have experienced a long time to lead the project in the region so the quality of housing anywhere Ciputra remains the same.
In this company, there are 22 directors who have full authority. So naturally if we were able to build up in many cities. They work with a full delegation. Rarely are employees who came out, and there is no corruption. There are 12 internal auditors who check out our finances.
So, what is the secret Pak Ci is always healthy and clear-headed?
Have a strong desire, eager, and confident, and there is God's guidance. This is all because of God's blessing. I eat healthy foods, eat vegetables.
Every morning, my tai chi exercise half an hour, then walking, and swimming in a pool of hot water for three quarters of an hour. Exercising regularly and waitankung. Many prayed and meditated. If tired, have to stop. Do not be forced.
Until now I was a motivator and mentor in the field of property and entrepreneurship

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